Company Profile
Elmer's® Restaurants, Inc. Historical Milestones: 1960 - 2007

2007

The company rolls out new Northwest Fresh menu system-wide, featuring fresh and local ingredients from the Northwest. The company also begins construction on a new Northwest lodge-style restaurant concept, Taprock Northwest Grill, located in Poulsbo, WA slated to open early 2008. 

2006 Dennis Waldron takes over as President and CEO of Elmer's® Restaurants, Inc. in January. Bruce Davis remains on as Chairman of the Board. The Company rolls out its first themed menu promotion, Destination SW, in April and sees significant increases in average check. In July, another themed menu is introduced emphasizing Northwest ingredients such as berries, hazelnuts and salmon and is another success.

2005

In January, company rolls out new menu. System-wide same-store sales show solid growth. Also in January, a franchised-owned Elmer's opens in Walla Walla, Washington. In April, a management-led group take Elmer's Restaurants, Inc. private, in an effort to reduce rising public company costs.

2004

Elmer's Restaurants, Inc. reports solid profitability and sales trends for fiscal year 2004. A franchised restaurant opens in March in Corvallis, Oregon. A new franchised Elmer's opens in Eugene, Oregon in September. The Company re-franchises its Palm Springs, California location. The Company announces that franchises have been granted for Bend, Oregon and Walla Walla, Washington. In July an investor group led by Company CEO announces place to take Elmer's Restaurants, Inc. private, citing public company costs.

2003

Elmer's Restaurants, Inc. reports another year of record net income and earnings per share for fiscal 2003. The Company announces new Elmer's under development. A franchised restaurant opens in July in Coeur d'Alene, ID. A new Company operated Elmer's, the prototype of the new Elmer's building, opens at the end of the year. In March, the Company announces the addition of Dennis Waldron to its Board of Directors. Waldron is President of Ruby's Northwest LLC, a multi-unit franchisee of Ruby's Diner, and served 10 years as President and CEO of Cinnabon International.

2002

Elmer's Restaurants, Inc. reports another year of record revenues and earnings for fiscal 2002. The Company targets introduction of the new Elmer's prototype in the Portland-metropolitan area. In March, a franchised-owned Elmer's opens in Nampa, Idaho, the third Elmer's in the Boise-metropolitan area. In April, the Company acquires the Vancouver (Mill Plain) Elmer's. In May, a group of multi-unit restaurant operators acquires the Roseburg, Grants Pass, and Medford Elmer's and agrees to open at least two more. In October, a franchised Elmer's opens in Klamath Falls, Oregon. In November, William Service steps down from day-to-day operations, but remains strategic advisor and board member. Bruce Davis, Company President, assumes CEO position.

2001

Elmer's Restaurants, Inc. reports another year of record annual sales and earnings for fiscal 2001.  New corporate-owned Elmer's opens in July in Roseburg, Oregon.  Franchised-owned Elmer's opens in October in Woodburn, Oregon (adjacent to factory outlet stores).

2000

Elmer's Restaurants, Inc. reports record annual sales and earnings for fiscal year 2000. Sales at corporate-owned and franchised Elmer's reach record levels.  Management outlines expansion plans. Installation of new exterior signs is underway and roll-out of new menu items continues. New senior and children's menus are introduced. New corporate-owned Elmer's opens in November in Springfield, Oregon.   In December, the Company acquires Mitzel's American Kitchen restaurant chain in Puget Sound, Washington.

1999

Steps are taken to build on Elmer's brand by rolling out new menu items. A new menu design is developed and a system-wide quarterly "outsert" supplementary menu of new items is implemented. "Pancake and Steak House" is replaced by: "Elmer's Breakfast. Lunch. Dinner."

1998

Professional restaurant managers buy a controlling interest of Elmer's from Anita Goldberg. Bruce Davis becomes President, William Service, CEO, and Jerry Scott, Vice President. A new slate of directors with extensive finance and restaurant experience is added.  Extensive market research and guest surveys reveal Elmer's guest loyalty is one of the highest seen in the restaurant industry. 

1996

Herman Goldberg, President and CEO passes away and is succeeded by Anita Goldberg.

1995

Elmer's now has 18 franchises and 11 company-owned restaurants throughout six western states, establishing a 35-year reputation for high quality home-style dining.

1994-1991

A new franchise opens in Twin Falls, Idaho (1994) and Beaverton becomes a company-owned store (1991).  A second franchise is awarded to Vancouver, Washington (next to Vancouver Mall) (1994).

1990

Franchise is awarded to Danna Bros. for new-style Elmer's in Parkrose, Oregon, giving them four franchise operations in the Portland metro area. 

1989

Elmer's closes out the 80's with company-owned acquisitions of franchises in Palm Springs, California and Hillsboro, Oregon. Portland-Mall 205 franchise become Elmer's highest grossing restaurant.

1988

Albany franchise becomes a company-owned store. German pancake becomes Elmer's signature breakfast menu item.

1987

Company acquires franchises in Gresham, Grants Pass and Medford, Oregon, and in Boise, Idaho on Capitol Blvd. A company store opens in Lynnwood, Washington and a franchise is granted to Anchorage, Alaska.

1986

A company-owned Elmer's is built in Tacoma, Washington.

1985

Goldberg takes the company public and becomes President and Chief Executive Officer. The name is changed to Elmer's Pancake & Steak House. A franchise opens in Great Falls, Montana.

1984

Herman Goldberg buys the Elmer's franchise rights and purchases the Delta Park restaurant. Franchises are added in Oregon in Albany, Grants Pass and in the Mall 205 district in Portland. 

1983 -
1982

A second Elmer's franchise is added in Billings, Montana (1982) and Indio, California (1983).

1981

Expansion continues as franchises open in Oregon City, Hillsboro, and Delta Park in Portland, Oregon. 

1980

Danna Bros. purchase franchise of the original Elmer's on 82nd Avenue in Portland, Oregon from the Elmer family.

1979 -
1968

Elmer's embarks on a 11 year growth period. Franchises are added in Pocatello, Idaho (1968) Gresham, Oregon (1973) Boise, Idaho on Fairview Ave. (1974) Beaverton, Oregon (1976) Palm Springs, California (1977) Clackamas, Oregon (1977) Billings, Montana on Central Ave. (1978) Boise, Idaho on Capitol Blvd. (1978) Medford, Oregon (1978) Longview, Washington (1978) Mill Plain, Vancouver Washington (1979) Salem, Oregon (1979) and Tigard, Oregon (1979). 

1966

The Elmer family grants its first franchise. The menu is expanded to include more lunch and dinner items. 

1960 

Walter and Dorothy Elmer open the first Elmer's as Elmer's Colonial Pancake & Steak House on Southeast 82nd. Avenue in Portland, Oregon. The first menu is devoted almost entirely to pancakes, featuring nearly 30 different varieties.

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