At Elmer's® we're looking for a few more
entrepreneurs to share our success.

Starting any new business is a big step. Before opening the first
Elmer's® in 1960, Walter Elmer spent more than 20 years operating
successful restaurants. Along the way, he decided his love of people
and good food meant that his own restaurant would be more than a
business venture. While Walt's first Elmer's® was a labor of love,
it also was an immediate success. The second Elmer's® opened just
two years later. And in 1966 the Elmer family began offering franchises.

This is the formula that works as well today as it did in 1960.
Today, an Elmer's® franchise is your opportunity to share
in our considerable success.

The value of an Elmer's® franchise 
goes beyond our good name.
At Elmer's®, we want you to succeed. That's why we provide the finest
business support program to see that you have every proven
resource at your disposal.

Site and Building Assistance
We can help you select the best site based on traffic patterns,
demographics and current market data. We also advise you on
your construction and site plans to see that your building is both
attractive and practical for maximum visibility and performance.

Name and Logo
The Elmer's® logo stands for quality and value to thousands of
existing guest. You won't start from scratch, but can build on
an existing Guest base.

Comprehensive Training
After more than a quarter of a century of experiences, we know
the most effective ways to teach you the systems and procedures
for running an Elmer's® restaurant. We make sure you are knowledgeable
in the supervisory and hands-on techniques you need to know,
plus what you need to know to train your employees.

Menu and Recipes
The heart of Elmer's® is excellent food. Your menu will offer
a variety of mouth watering, taste tempting selections.
Your staff will learn to prepare our proprietary recipes with
step by step instructions, including all the "from scratch"
specialties that have made us famous.

Operating Systems
Satisfying customers, motivating employees and controlling costs
are important goals of any restaurant. Our streamlined operation systems
are designed for maximum efficiency and product quality.
We also provide a confidential Operations Manual for your reference.

Advertising and Marketing
Although you operate your Elmer's® as in independent business,
you benefit from the professional marketing materials of our chain.
Everything from your menu and paper goods to your interior decor
and market tested advertising materials reflect our high quality standards.
Regional advertising and promotions also benefit your franchise
Elmer's name recognition.

Continuing Support
Our responsibilities don't end when you open for business.
Our representatives continue to lend support on a regular basis,
offering suggestions, sharing information and serving as a resource
to keep your business running smoothly. We also invite your participation
in company sponsored seminars to maintain our advantage
in changing marketplace.

Elmer's® Conversions
Unlike many other full-service restaurants, Elmer's® is quite adept
at converting existing restaurants into the Elmer's® concept.
Our experience puts us at the forefront of rapid and cost-effective
conversions, resulting in significant savings in both time and money
for the franchisee.

Before	After

Elmer's® is capable of designing a conversion of any suitable building,
given constraints to size and zoning.

• Elmer's® can guide you through the process or manage the conversion directly.
  We have the experience and expertise:
• Elmer's® has contractors experienced in working with us on conversions.
• Elmer's® has the expertise to design and manage subcontractors to keep
  costs at a minimum.
• Elmer's® has already negotiated excellent prices for demolition,
  construction, equipment, fixtures, and furnishings for your
  new Elmer's® restaurant.
• Elmer's® has existing relationships with finance sources for
  construction and equipment purchase and leasing.
• Elmer's® can provide a turn-key conversion, resulting in less stress
  for you while allowing the franchisee to concentrate on learning
  the Elmer's® system.

Elmer's® is positioned for solid, long term growth.
At Elmer's®, we have grown and prospered by offering what the largest part
of the restaurant market really wants. Simply, we cater to families and
make sure we have something to please every family member.
We offer ample portions, beautifully presented. Our menu is up-to-date
and includes traditional favorites as well as seasonal items.

We make breakfast, lunch and dinner available all day long and provide
a children's menu and activities. Families know they can depend on our
variety, high quality and good value in a comfortable setting.

At Elmer's® we offer people an incredible opportunity.
An Elmer's® franchise provides strong brand identity and time tested
operating, training and support systems. We can help you build
your own successful operation, even if you have no prior restaurant
experience. Besides meeting certain financial requirements you need
to share Walt Elmer's love of people, be self-motivated, enthusiastic
and have a strong entrepreneurial spirit. In other words,
you need to share both our vision and our winning attitude.